In The Tipping Point, Malcolm Gladwell talks about the central role that three personality types – Connectors, Mavens, and Salesmen – play in social epidemics. What makes someone a Connector? The first, and most obvious, criterion is that Connectors know lots of people. They are the kinds of people who know everyone… PrettysocialATL exists to connect. You don’t have to know “everyone” as long as you know PrettysocialATL. We are the connect.